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BIRZEIT UNIVERSITY
FACULTY OF COMMERCE & ECONOMICS
BUSINESS DEPARTMENT
COURSE DESCRIPTION (BUSINESS ADMINISTRATION)
BUSA 130 INTRODUCTION TO BUSINESS ADMINISTRATION:
The various functions of business administration, forms of business ownership, scope and duties of business, the relationship between business and its environment.
BUSA 230 PRINCIPLES OF MANAGEMENT:
Schools of management thought; functions of management; planning, organizing, directing and controlling; decision making and problem solving comparative management systems. Prerequisite: Business Administration 130.
BUSA 231 PUBLIC ADMINISTRATION:
Nature of public administration, functions of management in the public sector, managing not-for-profit organizations and management systems in governments. Prerequisite: Business Administration 230.
BUSA 232 BUSINESS COMMUNICATION:
Report writing, questionnaire design, running business meetings, organizing exhibitions and giving presentations. Analysis of a variety of real world Case studies and exercises and finding the best solutions. Prerequisite: Business Administration 230.
BUSA 236 SMALL BUSINESS MANAGEMENT:
Types of small business, sources of financial planning and choosing the location, special management duties, the organizational hierarchy, growth, and development of the business, financial, accounting and inventory control. Prerequisite: Business Administration 230.
BUSA 237 PRINCIPLES OF MARKETING:
Marketing activities, product development, sales, distribution, promotion, pricing, basis to segment the market, consumer behavior and competition. Prerequisite: Business Administration 230.
BUSA 238 INTRODUCTION TO MANAGEMENT INFORMATION SYSTEMS:
An introduction to MIS, the concept, theoretical and practical issues of MIS, the effect of MIS on management and organizations behavior. Prerequisite: Business Administration 230, Computer 121.
BUSA 330 HUMAN RESOURCE MANAGEMENT:
Manpower planning in organizations, personnel management, recruitment and staffing, job evaluation, performance appraisal, and employee relations. Prerequisite: Business Administration 230.
BUSA 3301 BUSINESS LAW:
Introduction to law, contracts, bankruptcy, legal forms of business firms and the Palestinian Corporate Law. Prerequisite: Business Administration 230.
BUSA 3302 BUSINESS LAW:
Bankruptcy (reorganization, creditors committee, trustee, core proceeding, non-core proceedings, bankruptcy estate, exempt property, fraudulent transfer, distribution of property fresh start); Banking system: (Deposit account, documentary accounts loans and advancer, discount, documentary credit, letter of credit, saving accounts, liquidity; Commercial Contracts: (Mortgage contract, agency contract, transport contract, sale contract, current accounts contract). Prerequisite: Business Law 3301.
BUSA 331 ORGANIZATION THEORY:
Survey of the different theories of organizations, organizational structures, size, centralization, technology, bureaucracy, development, organizational effectiveness and temporary organization. Prerequisite: Business Administration 230.
BUSA 332 INTERNATIONAL BUINESS:
Multinational business firms, international marketing, international financial systems and transactions, problems in international business-management of multinational’s financing, staffing and communication issues. Prerequisite: Business Administration 237.
BUSA 333 ORGANIZATIONAL BEHAVIOR:
A survey of behavioral theories in organizations-individual behavior, group behavior, communication, conflicts, leadership theories, participation in decision-making, motivation and development of managerial behavior. Prerequisite: Business Administration 230.
BUSA 334 CONSUMER BEHAVIOR:
Individuals’ behavior in the consumer market, effect of marketers on consumers environment, consumer behavior and marketing plans, consumer behavior theories, case studies on consumer behavior, consumer’s roles in purchasing. Prerequisite: Business Administration 237.
BUSA 335 RETAIL SALES:
The concept of retail sales and its importance, selling decisions, the use of marketing mix in retail sales, choosing the place, appropriate administration for retail sale concentrating on profit through accounting operations, finance, marketing and economics as primary and essential elements to retail sales. Prerequisite: Business Administration 237.
BUSA 336 SALES MANAGEMENT:
Commodity sales programs, sales person, sales budgeting and accounting, effectiveness of sales activities, sales planning and execution. Prerequisite: Business Administration 237.
BUSA 337 MARKETING MANAGEMENT:
In-depth analysis of the various marketing theories and strategies, planning and decision-making, marketing programs, marketing research. Prerequisite: Business Administration 237.
BUSA 3371 PRODUCTION OPERATIONS MANAGEMENT 1:
Analysis of the various production systems in companies and projects-site location, organization, technology, production and methods, economics of production management, effectiveness and safety of elements of production. Prerequisite: Statistics 236, Business Administration 230.
BUSA 3372 QUANTITATIVE ANALYSIS:
Introduction to quantitative analysis in managerial functions, probability theory, decision theory, expected value theory, linear programming. Prerequisite: Statistics 236.
BUSA 419-429,INDEPENDENT STUDY IN BUSINESS ADMINSITRATION:
439 An independent study in a field of business administration. The student conducts the study and is assisted by an advisor. Evaluation is based on the results of a term paper, an oral exam or a written exam. Assigned credit hours, work-load and type, and method of evaluation are set in advance. Prerequisite: Fourth-year standing and department approval.
BUSA 430 ADVERTISING MANAGEMENT:
What is advertising (contexts and types) the role of commercial advertising in promotion. Creativity in advertising, methods of advertising, managing advertising campaign. Prerequisite: Business Administration 237.
BUSA 431 MARKET RESEARCH:
Introduction in market research, designing market research, process of gathering information, information analysis and data presentation, preparing the final report, communicating results. Business Administration 237, Statistics 236.
BUSA 432 LEADERSHIP:
Basis and rules used in successful leaderships, decision making, planning and communicating in leadership, group leading, motivational leading and relations. Business Administration 330.
BUSA 433 LABOR RELATIONS MANAGEMENT:
Introduction to the Palestinian labor law; labor organization; motivation to organize; conflicts and resolution, negotiations, collective bargaining, contracts; comparative system. Prerequisite: Business Administration 330.
BUSA 434 QUALITY CONTROL:
What is quality, tools for improving quality, control schedules, quality costs, the use of computers in quality control, the use of sample system in quality control. Business Administration 3371.
BUSA 435 TOTAL QUALITY MANAGEMENT:
Defining TQM historical review and requirement leadership, satisfying consumers, workers’ participation, continuous improving of production, performance appraisal, the tools (experiencing and controlling the operations statistically, ISO 9000, transfer of distinctive experience, extending the quality base, implementation techniques. Business Administration 3371.
BUSA 4351 PRODUCTION OPERATIONS MANAGEMENT II:
Production programming, production scheduling and capacity, effectiveness and efficiency of production operations, quality control, materials and supplies, comprehensive and partial planning. Prerequisite: Business Administration 3371.
BUSA 436 STRATEGIC MANAGEMENT:
The concept of strategy, strategy formulation, steps in formulating strategy, strategy implementation, and evaluation, cases. Prerequisite: Business Administration 330 and fourth-year standing.
BUSA 437 SELECTED TOPICS IN BUSINESS ADMINISTRATION:
A study of selected topics in business administration based on the interests of the faculty members and students needs. The course may take the form of a seminar. Prerequisite: Fourth-year standing and department approval.
BUSA 438 SEMINAR IN BUSINESS ADMINISTRATION:
In-depth study of some topics in business administration. Selection of the topics is based on the interest of the faculty members and student’s needs. Prerequisite: Fourth-year standing, and department approval.